Location : Venice, Italy

Branding . Visual Identity . Exhibition Design . Social Media

Material Legacy

For the Kingdom of Saudi Arabia’s Pavilion at the Venice Biennale, Italy, we developed the brand identity for Irth, a concept rooted in the dynamic relationship between materiality and memory. Rooted in the transformative nature of clay, the brand embodies creation, adaptation, and the ever-shifting meaning of creation.

Inspired by the liminal spaces that exist between perception and reality, Irth challenges the boundaries of what can be seen, felt, and remembered. The design direction reflects this philosophy, blending organic forms with abstract elements to evoke movement and continuity, much like the fleeting traces of memory and time.

Our approach to Irth's branding and visual identity was guided by these principles, ensuring that every touchpoint captures the essence of transformation and the art of the in-between.