Brand Architecture . Brand Engagement . Brand
Strategy . Social Media

Food & Beverage

The branding concept for the start-up Nomad Urban Eatery revolved around creating a strong brand for an international restaurant in The Courtyard, Seef District.

The interior of the restaurant played a vital role in brand inspiration, where the use of copper inside the eatery was reflected to create a symbol merging plants and nature. Plants also play a significant role in the décor and ambiance of the restaurant.

With international appeal and high standards, effective branding for the Nomad concept involved catering to a broad audience of locals, GCC residents and expats alike, and projecting an image of high-caliber, worthy gastronomy that is modern but welcoming.