Projects /
Mamnoon
Brand Architecture
Food & Beverage
The brand identity draws inspiration from humble Arabic street cafes known for their easygoing atmospheres. Sitting in a small table with friends, smoking shisha (hooka), watching football and playing a variety of games are common means of entertainment and socializing in the Arab culture.
The visuals for Mamnoon's branding directly reflect the simple pleasures of playing cards and tawla (backgammon).
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