Brand Architechture

Food & Beverage

In an increasingly growing health and fitness savvy market, standing out in the crowd is fundamental to survival. The creatives at Quby branded The Protein Kitchen, a modern healthy eatery to target specifically the health conscious, gym-goers and younger generation. The handwritten typeface created for Protein Kitchen was inspired by both the food served at the eatery in addition to the yellow tiles found in the interior.

The brand needed to reflect healthy food while injecting it with a youth friendly vibe to appeal to a younger generation. By including elements of the ingredients used rather than finished products, such as the use of lettuce as opposed to salad, the process of a healthy lifestyle is broken down and accessible. “Food is your medicine” is a positive focus reflected throughout the brand concept, in both direct and indirect features.