Projects /
Itico
Branding . Website Design
Corporate
Itico, the company, was a source of inspiration in and of itself. Creating a brand to reflect this inspiration was a natural process. Inspiration that stemmed from the concept of money, investments and a wealth of projects, a brand that would appeal to investors, competitors and franchisors alike.
Strategy
The O in Itico represents infinity, that Itico is a company and brand that is constantly evolving and connected. Sending subliminal messages through letters, colors and font was essential in branding to create an image and website for a company to thrive and catch eyes in an agile business market. Updating and modernizing the previous logo was an integral step in creating a clear type face for the company. Adding the touch of infinity modernized the brand, while using the color copper represented luxury and money. The Serif type used in the logo brings the reliability of an old and trusted company whilst injecting life and innovation.
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